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Stories
Earth Day Fundraiser
Stories
Earth Day Fundraiser
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Public Lands in North America Need Our Help
Today, April 22nd, 2025, 100% of the revenue from our US and Canadian webshops goes directly to forest conservation. That means everything you spend will go towards protecting the places in nature that we all love.
As of February 2025, protections for federal public lands in the United States are being repealed in favor of mining and drilling.
This puts over 13 million acres of protected lands at risk of destruction and irreparable harm. These lands include habitats for 32 endangered species and 27 threatened species, as well as streams that provide drinking water for over 2 million people.
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Icebugs founder David Ekelund. During Black Friday 2024, all revenue from Icebug’s online store and physical stores in Stockholm and Gothenburg went to organizations dedicated to protecting nature.
What Can We Do?
The most important thing we can do now is use our voices and, in Icebug’s case, business as a force for good! That is why, on Earth Day, April 22nd, 2025, Icebug will donate all US sales made to The Wildlife Society and the Conservation Lands Foundation.
If you are shopping from Canada, your money will go to the Canadian Parks and Wilderness Society (CPAWS) to help them advocate for Canadian forests.
If you need a new pair of shoes, this is a great time to purchase one and support the fight to protect North America’s public lands. If you don’t have a need to fill but still want to contribute, we encourage you to donate directly to any of these organizations. As always, we advocate only buying what you need and making the most of the products you already have.
This is the time to use your voice! Contact your representatives and government officials. Thank you for supporting us as we help protect the forests and habitats that are so important to us all.
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Icebug has helped preserve Swedish forests for many years, like this in Ullersjöbäcken.
Vi använder vår verksamhet för att göra gott
På Icebug vill vi göra riktigt bra skor som hjälper dig komma ut varje dag – oavsett årstid och väder. Vi har som mål att förändra skoindustrin genom att ta ansvar för vårt klimatavtryck. Vi ska göra skor som håller länge, med låga utsläpp och med respekt för människor och miljö. En del av det du investerar i oss ger vi tillbaka till planeten genom donationer till organisationer som exempelvis arbetar för att bevara gammelskogen.
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