Great shoes. Fair conditions. Radical transparency.
It's pretty simple
We at Icebug say “yes” to reduced emissions, knowledge sharing, and increased transparency. We say “no” to inbound air freight and greenwashing, and we don't make small ''green collections.'' We say “yes” to what is good for the planet and “no” to actions that are purely about making a profit.
We take the Paris Agreement seriously. Our carbon dioxide emissions will be at least halved by 2030, which in our case means that each pair of shoes we produce must have a climate footprint lower than 6 kilos of CO2. We have come a long way but must continue to reduce the climate footprint for every pair of shoes by an average of 0.7 kilos of CO2 per year.
This is something we work very hard for every day - and have a clear plan for. We are also involved in several other issues that we believe are important for creating a more sustainable shoe industry. On this page, we list the most important points - and give a promise of what you can expect from Icebug.
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David Ekelund, CEO at Icebug
"We are all humans. We all have a responsibility. I can’t go to work being one person, and then be someone else when I’m off work."
we are members of the following organizations
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1% for the planet
To be part of 1% for the Planet means committing to donating 1% of our total sales to good causes, projects, and environmental organizations.
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NO to flying home shoes
Switching from boat transport to air freight to be able to sell as much as possible during the right period is common in our industry. Icebug has not flown shoes from our factories for over five years.
Sometimes this means that our shoes arrive a little late, but most of the time it works fine. Especially if you think about the emissions we avoid.
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YES to a carbon dioxide tax
Icebug says yes to charging a reasonable price for carbon dioxide. What we mean by that is a price per tonne emitted to trigger the industry to move away from fossil fuels. The carbon dioxide price suggested by leading climate scientists is €100 / tonne. Icebug follows what we believe is the best thing to do for the world at large, so we have taken this tax into account in our internal calculations. We have incorporated addressing environmental issues into our business model. The practical side of this has been that materials and processes with a higher CO2 value get less and less space in our product portfolio.
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To ensure good conditions in the workplaces, we have an ongoing dialogue with those responsible on-site. We participate in and encourage controls carried out by independent organizations.
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YES to wages you can live on.
Icebug has for a long time worked closely with a few factories. At present, we cooperate with three factories in Vietnam to produce our shoes.
Den här externa länken öppnas i en ny flik:our materials
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Wool
Wool provides excellent material properties and is highly appreciated by Icebug users. It has great insulation qualities and wicking capabilities, meaning the fabric easily wicks moisture away from the body. It also has natural anti-odor quality and “self-cleaning” ability. It is a great material to use for active days in the outdoors.
NO to cutting down old-growth forests.
"When the forest speaks, we have to listen'". Icebug has for a long time collaborated with Naturarvet, which works to protect Sweden's last old-growth forests. By donating all sales from our webshop and our own concept store during Black Friday for the past years, Icebug is involved in protecting several hectares of old-growth forest. But more needs to be done before it's too late.
We at Icebug are not experts on how forests should be farmed, we must honestly say that. However, the need to protect the last natural forests cannot be ignored. More than half of all endangered species in Sweden are directly linked to old-growth forests that have not been significantly affected by forestry. However, only a small percentage of Sweden's old-growth forest is protected.
Therefore, we say let the old forest remain and use the rest of the forest responsibly. We will continue to be involved in the conservation of old-growth forests and continue to donate money towards their protection.
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