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Person wearing rolled-up jeans and blue sneakers walking on rocky shore.

Eli RB9X

Easy to wear, hard to wear out.

Superior traction. Built to last. Business as a force for good.

Explore icebug
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NEW: Myr RB9X

Run with a great traction

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Shoe finder

Need help finding the right shoe for your next adventure? We’ve got you covered! Try our shoe finder here.

Find your match

Rover 2 Mid RB9X GTX

Built light, built tough. With a PFAS-free GORE-TEX® membrane and aggressive outsole, Rover Mid delivers superior traction and all-day comfort in shifting conditions.

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Rover 2 Mid Women's RB9X GTX - Cedarwood
Rover 2 Mid Women's RB9X GTX - Cedarwood
Rover 2 Mid Men's RB9X GTX - Black
Rover 2 Mid Women's RB9X GTX - Black
Rover 2 Mid Men's RB9X GTX - Cedarwood

It's not about being perfect but about doing the right thing when we know what the right thing is.

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Our promise to you

Great shoes. Fair conditions. Radical transparency.

Read Our promises

We’re in it for the long run.
and so is our gear.

While most private companies put the shareholders’ interest solidly first – Icebug choose to highlight Nature, Society, Customers, Employees, Suppliers and People involved in the supply chain.

Owner's Directives