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Person wearing red winter boots walking on icy ground, surrounded by snowy trees in the background.Close-up of person walking on icy ground wearing red and black snow boots, with ice studs visible. Snowy trees in the background.

Metro2 BUGrip

The world’s bestselling studded winter boot.

Welcome to Icebug

Swedish Icebug makes shoes that save the world from slipping and raise the bar for sustainability in the industry.

Person walking in snow, wearing jeans and black boots with rugged soles. Wooden cabin and leafless trees in the background.Close-up of a person wearing black Icebug boots walking on snow, showcasing the tread and winter landscape in the background.

Nordic Traction

Engineered for Nordic Winters.

Winter Boots

Discover our wide selection of comfortable winter boots.

Two people running uphill on a snowy forest trail, surrounded by tall trees and a wintry landscape.Two people in winter clothing trail running uphill through a snowy forest, surrounded by tall pine trees.

Winter Running Shoes

Say goodbye to your treadmill.

Running Shoes

Running should be fun – wearing the right shoes will decide.

Close-up of a person wearing beige hiking boots walking on a frozen surface, with mountains in the background under a clear sky.A person wearing brown hiking boots and black pants walking through splashing water on an icy surface.

Pace3 BUGrip GTX

It should be easy to get out.

Hiking Shoes

Discover our wide selection of comfortable hiking shoes.

Our promise to you

Great shoes. Fair conditions. Radical transparency.

about Icebug

Icebug – more than just a company

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A person wearing waterproof hiking boots steps into a muddy puddle, causing water to splash around.