We used to walk to the letterbox to collect the post. Now it arrives in our pocket on our mobile.

We don’t even need to walk around the shop to buy food – it comes to our door. Studies show that as many as 40 percent of all adults don’t take any longer walks at all, and as technology makes our daily life easier, this number is growing.

It’s not a secret that exercise is good for you, but the fact that a brisk 30 minute walk goes a long way should be emphasized more.

According to Anders Hansen, consultant psychiatrist who wrote the book Hjärnstark (mental strength), people who exercise for half an hour every day live on average five years longer. That’s good news – because that is news that most of us can live up to!

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.